For Shopify brands doing $1M+ a year

Love the design,or don’t pay for the build.

Custom Shopify design and development from the team behind 1,500+ stores. You approve every key screen in Figma before the build fee is due.

Book a build callSee the offer

Recent launches

01 / 07 · Store teardown

Where good stores quietly lose sales.

Pick your category and tap a pin. These are the fixes we design into product pages on every build.

02 / 07 · Why Precept

Four promises, built into how we work.

  • Approve first. Pay for the build second.

    You see the homepage, product, collection and cart pages in Figma before the build fee is due. Not right after 2 rounds? Keep the files and walk away.

    Design approved Build unlocked

    Build fee due before you approve: $0

  • Designed around how people buy

    Every template follows what shoppers need to see, in the order they need to see it. Looks are where we start, not where we stop.

    • Price and reviews above the fold
    • Swatches, not dropdowns
    • Sticky Add to cart on mobile
    • Delivery promise under the button

  • Fast on every phone

    Lean Online Store 2.0 code, compressed media and a strict app budget, tested every sprint and again on launch day.

    • Largest paint Good
    • Interaction Good
    • Layout shift Good

  • One partner after launch

    When the store is live, the same team can run the channels that fill it. No handover to a stranger, no starting from zero.

    • Paid media
    • Social
    • SEO
    • AIO
    • GEO
    • CRO
    • Retention
03 / 07 · Your team

The people on your call build your store.

An in-house team of designers and Shopify developers. No outsourcing, no handoffs to people you never met.

  • Umair Shafiq

    Founder and strategy lead

  • Lead designer

  • UI designer

  • Lead Shopify developer

  • Shopify developer

  • Project lead and QA

  • A shared Slack channel
  • A weekly Loom walkthrough
  • Comments right in Figma
  • One lead from call to launch
04 / 07 · Launch path

From first call to live store in about six weeks.

Plan my launch
  1. Day 1

    Call and fixed quote

    Thirty minutes. Scope, price and launch date in writing within 48 hours.

  2. Week 1

    Strategy and wireframes

    Customer journeys, sitemap and wireframes for every key template.

  3. Week 3
    Build fee unlocks here

    Design approved

    Homepage, product, collection and cart in Figma, as a prototype on your phone.

  4. Week 5

    Build and QA

    Custom theme, apps, migration and testing on real devices.

  5. Week 6

    Launch

    Redirects, tracking and go-live with the team on call.

  6. Day 30

    Review and handover

    Speed and conversion check, fixes, then training for your team.

Studio timeline shown. Launch runs in 2–3 weeks and Sprint in 3–4.

05 / 07 · Proof

Stores that earn their keep.

Charms · Jewelry+247%revenue growth+29% conversion rate
Fussy · Personal care+238%revenue growth+28% conversion rate
“We came for a nicer-looking store and got a better business. Conversion jumped in the first month, and our team can launch new pages without calling a developer.”
Daniel HayesFounder, sample client
Shopify Select Partner
  • drNC Skin
  • Olivia Jean
  • Yaz & Co
  • Charms Official
  • Lilly Skin
  • JLR London
  • Elevated Vitality Peptides
  • Pirloni
  • Modesty Living
  • Lithium Rhino
  • Humantra
  • Sprouht
  • The Circle Initiative
  • Medjool Days
  • Arvène Jewelry
  • Fithlon
  • Uniq Gold
  • Voort Studio
  • Montezemolo
  • Bae
  • Heat Free Hair
  • OC Integrative Medicine (Dr. Rajsree Nambudripad, MD)
  • Medirae
  • Celaj Jewellery
06 / 07 · The maths

What a better store is worth to you.

Conversion rate lift from the new store
Your gross margin
Added revenue each month –
Added revenue, 12 months–
Added gross profit, 12 months–
Pays back the Studio build ($5,900) in –
Get my real numbers on a call

Illustrative maths, not a forecast or guarantee. Lift depends on your traffic, offer and products. Payback uses gross profit, not revenue.
07 / 07 · The offer

One build. One fixed price. One rule.

Choose the pace and depth that fits. The approval rule applies to every package.

The flagship build

Studio · established brands going fully custom

2 build slots left for December

$5,900

Fixed price · live in 5–7 weeks

  • Design phaseDue at kickoff $2,360
  • Build phaseDue only after you approve $3,540
Book my build call

Questions first? hello@precept.agency

Everything included
  • Fully custom design in Figma
  • Up to 8 templates and a clickable prototype
  • 3 design revision rounds
  • Custom Online Store 2.0 theme
  • Full data migration and 301 redirects
  • GA4, Meta and TikTok tracking
  • 30 days of support after launch
The approval rule
  1. We design your key pages in Figma.
  2. You review them over 2 revision rounds.
  3. Love it and we build. If not, keep the files and skip the build fee.

Studio is our most-chosen package and the timeline shown in the launch path above.

Prices in USD. Shopify plan, paid apps and themes are billed by their makers. Growth work after launch is scoped separately.

FAQ

You’ll probably ask.

Anything else? hello@precept.agency

  • What’s the difference between the packages?

    Launch styles a premium theme to your brand, which keeps it fast and affordable. Studio and Sprint are fully custom in Figma. Sprint adds a second developer so design and build run side by side.

  • Is the price really fixed?

    Yes. You get a fixed quote after the first call, and it only changes if you add to the scope.

  • Can you move us from WooCommerce, Magento or another platform?

    Yes. We migrate products, customers, orders and content, and set up redirects so you keep your search rankings.

  • Do you work on Shopify Plus?

    Yes. We build on every Shopify plan, including Shopify Plus.

  • Who owns the design and the code?

    You do. The Figma files and the theme code are yours once the project is paid.